A Word On More

Unlocking the potential within ourselves and those around us.

From Better to More

When I first started exploring the concept of Better as a leader and coach, it felt like a natural mindset for guiding teams and individuals. The idea of Better was clear and actionable: How do we improve the way we work, lead, and contribute? Whether on the field or in the workplace, it made sense to focus on continuous improvement—on being just a little better in every decision, every interaction. Better was the driving force behind how I encouraged those around me to grow.

But over time, I began to realize that Better wasn’t enough. It focused on incremental gains and refinements to what already existed but didn’t challenge us to go beyond the present. That’s when the concept of More emerged for me, both as a leader and a coach. More isn’t just about doing things better; it’s about unlocking deeper potential—in ourselves, in those we guide, and the community at large that we belong to.

As a leader and coach, embracing More means creating environments where individuals can expand their capacity—not just improve on what they already know, but grow in ways they never imagined. It’s about breaking through limitations—whether that’s overcoming fear, challenging traditional ways of thinking, or encouraging bold experimentation. The pursuit of More isn’t just about incremental change; it’s about seeking transformative growth – both personally and professionally.

Growth Mindset: A Foundation for More

The idea of a growth mindset—introduced by psychologist Carol Dweck—helps frame the pursuit of More. Dweck’s work, especially her studies of children and students, shows us that intelligence and talent aren’t fixed traits. Instead, they can be developed through hard work, desire, and perseverance. It’s an idea that has transformed the way we think about potential in education, leadership, and personal growth.

Yet, as much as I believe in the growth mindset, there’s a nuance that’s important to acknowledge. The growth mindset focuses on improving what we already have—our existing talents, intelligence, and skills. But More is not just about refining the talents or knowledge we possess today. It’s about gaining new perspectives, expanding our horizons, and ultimately, Becoming More than we thought we could be. This mindset invites us to step into the unknown and unlock potential we may not even realize is there – in ourselves and those we lead.

Where a growth mindset helps us get better at what we already do, the philosophy of More takes us further—it’s about growing in ways we haven’t yet imagined. More asks us to consider not just who we are, but who we can become.

What Does More Mean?

At its core, More is a philosophy of potential and possibility. It’s about continuously unlocking new layers of ourselves and encouraging those around us to do the same. It’s not about doing More for the sake of it. Instead, it’s about becoming More—more intentional, more present, more human.

In your daily life, think of More as an invitation to explore beyond what’s immediately visible. It’s about going deeper—whether that’s in the way we connect with others or in how we challenge ourselves to grow. In the professional world, More means looking at how we can elevate those around us, helping others find their unique strengths and contributions. It’s not transactional—it’s transformative.

More in Action: The Practical Side

Think of a moment in your life when you felt challenged to go beyond your comfort zone—when you discovered something about yourself that you hadn’t seen before. That’s More in action. It’s about pushing past the surface to tap into your deeper potential.

In leadership, More might mean asking yourself: How can I help my team unlock their potential? How can I create an environment where they feel empowered to bring their full selves to the table? In your personal life, More might mean cultivating deeper relationships—being more present, more intentional, and more empathetic.

More is about showing up fully and committing to growth not just for yourself, but for the benefit of everyone around you.

More is Uniquely Human

In an age where technology and artificial intelligence are reshaping our lives, the pursuit of More takes on even greater significance. While technology can help us achieve efficiency, it cannot replicate the uniquely human traits that allow us to Become More—traits like courage, hope, optimism, gratitude, and kindness.

As I’ve often said, AI can assist us, but it cannot replace the uniquely human qualities that enable us to reflect, persevere, and create deep connections with others. These are the traits that allow us to navigate the complexities of life and help others unlock their potential, too.

The Power of Reflection: Your Journey to More

The key to unlocking More is self-reflection. I love this quote from Socrates (said almost 2,500 years ago), “The unexamined life is not worth living.” 

When we take the time to examine our lives—our strengths, our challenges, and our growth—we gain the clarity needed to push beyond our limits.

Take a moment to reflect:

  • Where in your life are you seeking More?
  • Where do you feel stuck or limited?
  • Who in your life could benefit from your help in unlocking More for themselves?

Self-reflection is not just about personal growth. It’s about understanding how you can serve others more fully—whether that’s your team, your family, or your community. When we unlock More in ourselves, we create the space for others to do the same.

Why I Believe the Endurance of Human Existence Depends on More

As a futurist, I often think in terms of decades, even centuries from now. And when I consider the pace at which technology is advancing—think of Moore’s Law, where computing power doubles roughly every two years—it’s astonishing how far we’ve come. We can now walk around with a terabyte of storage on a phone. Artificial intelligence is becoming increasingly powerful, imagine its intelligence doubling every two years- able to simulate many aspects of human behavior and decision-making.

But with all this advancement comes a challenge: If we don’t act now to preserve the uniquely human traits that define us—our intuition, our empathy, our kindness—we could risk losing something essential. It’s not difficult to envision a future where these qualities are overshadowed, where technology progresses so rapidly that we forget what it means to be human.

The danger isn’t just that we lose these traits within ourselves, but that we lose them in our communities. Human connection is built on more than efficiency; it’s built on trust, empathy, and shared understanding. If we allow technology to replace these values, we could face a future where community itself is lost.

That’s why I believe the endurance of human existence depends on More. The philosophy of More is a call to action—a reminder that as we embrace technological progress, we must also cultivate and protect the uniquely human traits that cannot be replicated. These are the traits that bind us together and enable us to create meaning, purpose, and connection in an increasingly complex world—what I call “potentiality.”

Unlocking More, Together

More is not a solo pursuit. It’s something we achieve together. We’re all on this journey to unlock our full potential—personally and as a community. When we commit to unlocking More for ourselves, we naturally help those around us grow, too.

At the heart of this philosophy is the belief that by helping others unlock their potential, we become More ourselves. And in doing so, we create a culture of abundance—where growth, opportunity, and connection thrive.

What’s Next

In the weeks to come, we’ll continue to explore what More means in practice. Through stories, insights, and tools, we’ll dive into the traits that define us as human beings—the traits that AI cannot replicate. We’ll explore how to cultivate resilience, emotional intelligence, and empathy. And we’ll challenge ourselves to be more present, more intentional, and more reflective in all that we do.

Until then, take a moment to ask yourself: How can I be More this week? How can I help someone else unlock More in themselves?

Let’s unlock More, together.

Be well.

-Jeremy