Book – Target Release Date Q1 2025
The More Effect
Unlocking Human Potential in the Age of AI
The endurance of human existence depends on one key word: More.
As artificial intelligence spreads deeper into our daily lives and questions of replacing of humans abound, Jeremy Victor’s book, The More Effect, boldly answers these fears with one word: More. Jeremy argues that while AI can take over routine tasks, human endurance depends on turning inward to embrace what makes us uniquely human—our intuition, empathy, creativity, and emotional intelligence—what he calls potentiality. In this powerful framework, it is our human traits, not technology, that will shape the future and define our success in an AI-driven world.
Why This Book Matters Now
The Times They Are A-Changin’
We are living through a moment of profound change. Much like 30 years ago when the internet transformed work, communication, and everyday life, artificial intelligence is here to do it again. But AI is not the only tectonic shift impacting the future of work. Jeremy sees the balance of power shifting—from employers to employees—where work, life, and family are no longer separate spheres but one interconnected experience. GenY and GenZ now demand flexibility, meaning, and a holistic approach to how they live and work. And if they don’t find it where they are, they will seek it elsewhere.
Seeing these dynamics at play, in The More Effect, Jeremy Victor offers a way forward, blending servant leadership, selfless thinking, gratitude, and helping others into an approach to thrive and become more. The book provides a blueprint for navigating these shifts and unlocking human potential, creating a future where emotional intelligence, innovation, and community shape lasting success in an AI-driven world.
Readers can expect:
- Actionable insights on how to lead with empathy, creativity, and courage in a rapidly evolving workplace shaped by AI and shifting power dynamics.
- Personal stories that reflect Jeremy’s down-to-earth, conversational style, offering relatable experiences and lessons in leadership and growth.
- A roadmap for creating balance in life through Lifeonomics, integrating personal well-being, community health, and financial success into a cohesive approach.
- Practical strategies for harnessing AI as a tool for enhancing human potential and fostering meaningful connections, rather than replacing what makes us uniquely human.
The Book’s Core Themes
Leadership for Today and Tomorrow
In a rapidly changing world, leadership must evolve. Learn how to lead with empathy, creativity, and boldness while inspiring those around you to grow and adapt to new challenges.
Harnessing AI
Artificial intelligence is not here to replace us, but to enhance our potential. Discover how to leverage AI as a powerful tool for innovation, creativity, and connection, without losing what makes us uniquely human.
The Power of Community
No one is bigger than the community. Explore how collective growth and lifting others up are essential to building strong, thriving organizations and societies.
Lifeonomics
Lifeonomics is a new model for balancing personal well-being, community health, and financial success. In The More Effect, you’ll discover how this integrated approach leads to a more fulfilled life and a more successful career. It’s not about choosing between personal growth and professional achievement—it’s about building a life where both can thrive in harmony.
Potentiality
While AI can increase efficiency, it is our ability to strive for More – that sets us apart. By tapping into your Potentiality, you can unlock the untapped capacities within yourself, your team, and your community. This mindset is the key to staying relevant, fostering creativity, and driving progress in an AI-driven world.
Personal Stories and Unexpected Lessons
The More Effect is more than a typical business book. Through personal stories and a conversational tone, Jeremy Victor shares real-world insights that are both practical and relatable. It’s the first business book that doesn’t feel like one—designed to help you grow, lead, and thrive in an engaging, down-to-earth way.
“I got AUX.”
The More Effect – Official Playlist
Music has been woven into the fabric of my life from my earliest memories—whether it was my dad spinning vinyl of the Rolling Stones and the Beatles, my mom playing Soul and R&B in the kitchen of our Morgandale townhouse, or my sister introducing me to bands like Van Halen and Led Zeppelin. Over the years, music has stayed with me, from my first RUSH cassette tape to joining multiple CD clubs to get 10 disks for a penny. And starting with Ten, Pearl Jam became the most influential band in my life. More recently, my daughter Kate has introduced me to new artists, like 21 Savage, J. Cole, and SZA, during our trips to her lacrosse games. These moments continue to shape my connection to music.
That’s why I’ve created an official Apple Music playlist for The More Effect, with a song for every chapter. This playlist reflects who I am, and I hope it allows you to get to know me as if we were friends. This is the music you’d hear if we were out for a drive together. I look forward to building a deeper connection with you through both the book and the music that inspires it.
Table of Contents – Playlist
Chapter 1: The Age of AI and the Need for More
Song: Thinking Bout You by Frank Ocean
Chapter 2: Potentiality: The Drive to Become More
Song: Wishlist by Pearl Jam
Chapter 3: Uniquely Human: Intuition, Gratitude, and Critical Thinking
Song: Leash by Pearl Jam
Chapter 4: Wishlist: How Music Shaped My Potential
Song: Elderly Woman Behind the Counter in a Small Town by Pearl Jam
Chapter 5: Lifeonomics: Balancing Well-Being and Financial Success
Song: Heart of Gold by Neil Young
Chapter 6: Experience Manufacturing: Crafting Transformative Interactions
Song: Satisfaction by The Rolling Stones
Chapter 7: Collective Buy-In: Achieving More Together
Song: Lean on Me by Bill Withers
Chapter 8: The AI Revolution: How AI is Shaping Our Future Workforce
Song: So Much Trouble in the World by Bob Marley
Chapter 9: Seeing the Potential of Others
Song: Jeremy by Pearl Jam
Chapter 10: Leadership in the Age of AI: Empowering Others to Become More
Song: Beast of Burden by The Rolling Stones
Chapter 11: From Transactional to Transformational: Customer Experiences in the AI Era
Song: With a Little Help from My Friends by The Beatles
Chapter 12: Fostering Innovation Through Potentiality
Song: Best Day Ever by Mac Miller
Chapter 13: The Future of Work: Humans and Machines Working Together
Song: I Won’t Back Down by Tom Petty
Chapter 14: The Ripple Effect: Creating Cultures of More
Song: Ramble On by Led Zeppelin
Chapter 15: Conclusion: The Endurance of Human Potential
Song: Them Belly Full by Bob Marley
Bonus Tracks
Song: The Times They Are A-Changin’ by Bob Dylan
Song: Corduroy by Pearl Jam