The More Effect
Unlocking Human Potential in the Age of AI
As algorithms take on more tasks, the advantage shifts to leaders who can scale trust, creativity, and collective intelligence through complexity, chaos — and calm.
The More Effect distills 25 years of operational know-how and modern research into a concise, story-rich playbook you can finish on a flight and reference for a lifetime.
Book – Target Release Date Q3 2025
The Leadership Field-Guide for an
AI-First, Always-On World
As algorithms take on more tasks, the advantage shifts to leaders who can scale trust, creativity, and collective intelligence through complexity, chaos — and calm. The More Effect distills 25 years of operational know-how and modern research into a concise, story-rich playbook you can
finish on a flight and reference for a lifetime.
What you’ll take away:
- Stories: From a “kindness experiment” on an expo floor to hard-won lessons in the boardroom—showing how small human moves compound into transformation.
- Traits for Leading: Twenty-six actionable traits, organized within the MORE framework, that sharpen emotional intelligence and turn everyday moments into leadership opportunities.
- A Code for Living: A pragmatic blueprint that aligns daily choices with long-term purpose, ensuring you grow while elevating those around you.
And more:
- Proven tactics for building psychological safety, high-performance collaboration, and cultures that last.
- Practical reflection tools that turn everyday moments into leadership micro-reps.
- A repeatable method for turning vision into scalable systems without losing the human edge.
Book Structure
- Part One: Origin & Foundations
- Focus: Why trust, creativity and modern work ethics are the new currencies of scale.
- Outcome: Mindset reset for the AI era.
- Part Two: The 26 Traits of the MORE Framework
- Focus: Compact, quick-hit chapters that turn each trait into a tangible leadership habit.
- Outcome: Personal and team development toolkit.
- Part Three: The Human Code
- Focus: Four integrated codes that stitch the traits into daily habit loops.
- Outcome: A living “operating system” for work and life.
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The More Effect
Why I Wrote This
“Algorithms can out-optimize us, but they cannot want. The endurance of human existence depends on our uniquely human drive to become more — and to help others do the same.”– Jeremy Victor
I’ve led global teams, turned around businesses, and coached athletes. Across every arena one truth holds: people rise when leaders create the conditions for More — more clarity, more impact, more connection. This book is my blueprint for making that happen at scale.
Who It’s For
From seasoned Boomers and Gen X executives to Millennial managers and Gen Z newcomers, the playbook meets you where you are. Its practical, traits-driven approach gives every generation a shared language—and daily habits—to lead, collaborate, and keep becoming More together.
- Founders & C-suite operators navigating hyper-growth
- Team leads building trust across hybrid or global teams
- Emerging professionals who want a clear, traits-based path to influence
- Investors vetting leadership capacity in portfolio companies
Read It If You Want To…
- Translate bold vision into execution without burning people out.
- Replace outdated “command-and-control” playbooks with human-centric systems that still hit the number.
- Future-proof your career by mastering traits AI can’t replicate: intuition, empathy, judgment, creativity.
“I got AUX.”
The More Effect – Official Playlist
Music has been woven into the fabric of my life from my earliest memories—whether it was my dad spinning vinyl of the Rolling Stones and the Beatles, my mom playing Soul and R&B in the kitchen of our Morgandale townhouse, or my sister introducing me to bands like Van Halen and Led Zeppelin. Over the years, music has stayed with me, from my first RUSH cassette tape to joining multiple CD clubs to get 10 disks for a penny. And starting with Ten, Pearl Jam became the most influential band in my life. More recently, my daughter Kate has introduced me to new artists, like 21 Savage, J. Cole, and SZA, during our trips to her lacrosse games. These moments continue to shape my connection to music.
That’s why I’ve created an official Apple Music playlist for The More Effect, with a song for every chapter. This playlist reflects who I am, and I hope it allows you to get to know me as if we were friends. This is the music you’d hear if we were out for a drive together. I look forward to building a deeper connection with you through both the book and the music that inspires it.
