Book – Target Release Date Q3 2025
The More Effect
The Leadership Blueprint for the AI-First, Always-On Economy
As artificial intelligence transforms how companies operate, compete, and grow, a new kind of leadership is required—one rooted in emotional intelligence, values-based execution, and the ability to scale culture and thrive amidst complexity, chaos, and calm. The More Effect is that blueprint.
Jeremy Victor’s modern leadership framework outlines how to excel in an AI-driven, always-on economy. It equips leaders, teams, and professionals at every level with the principles, mindset, and tools needed to foster collective intelligence, drive high-performance collaboration, and build careers and companies that not only scale—but last.
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The More Effect
Unlocking Human Potential,
Building Transformational Leaders
The Playbook for Leading in a Human + AI World
The More Effect is the pursuit of unlocking human potential—starting with yourself, then your team, then the world around you. The book introduces three transformative frameworks:
- Potentiality — The uniquely human drive to grow, adapt, and evolve faster than any algorithm.
- Lifeonomics — A new model for balancing personal well-being, team trust, and financial outcomes.
- Experience Manufacturing — The systematic design of culture and customer experience to create emotional equity and brand value that compounds.
These frameworks build the leadership traits every investment team should look for—and every founder should master.
Book Structure
- Part One: Becoming More
- The traits and mindset that make a leader ready for scale and evolution.
- Part Two: Leading More
- How the most effective leaders create trust, alignment, and transformational impact.
- Part Three: Manufacturing More Together
- How to build enduring cultures, movements, and legacies that multiply far beyond one person.
- Part Four: The More Effect Leadership Traits
- A practical, traits-based guide featuring all 26 principles from the More on Monday newsletter series. Designed for personal growth, team development, and leadership transformation—one powerful trait at a time.
Why I Wrote This
I wrote The More Effect because I believe we’re standing at a turning point—not just in business, but in how we lead, live, and grow as humans in an AI-driven world.
Technology is moving fast. But the thing I keep coming back to—the thing that matters most—is the human element. Emotional intelligence. Kindness. Courage. The ability to create trust, inspire others, and build something that actually lasts.
That’s what this book is about.
It’s a blueprint for becoming the kind of leader people want to follow—not because you’re the smartest person in the room, but because you help everyone else rise.
I’ve spent the last few decades building businesses, leading teams, coaching athletes, and raising a family. And in every context, the lesson is the same: the people who grow are the ones who pursue More—not in a hustle sense, but in a human sense. More impact. More clarity. More connection.
That’s the More Effect.
My hope is that whether you’re a founder, an investor, a CEO, or someone just trying to figure out what great leadership looks like today—this book helps you unlock that next level in yourself, and in the people you lead.
Thanks for being here. I’m glad you are.
The Book’s Core Themes
Leadership for Today and Tomorrow
In a rapidly changing world, leadership must evolve. Learn how to lead with empathy, creativity, and boldness while inspiring those around you to grow and adapt to new challenges.
Harnessing AI
Artificial intelligence is not here to replace us, but to enhance our potential. Discover how to leverage AI as a powerful tool for innovation, creativity, and connection, without losing what makes us uniquely human.
The Power of Community
No one is bigger than the community. Explore how collective growth and lifting others up are essential to building strong, thriving organizations and societies.
Lifeonomics
Lifeonomics is a new model for balancing personal well-being, community health, and financial success. In The More Effect, you’ll discover how this integrated approach leads to a more fulfilled life and a more successful career. It’s not about choosing between personal growth and professional achievement—it’s about building a life where both can thrive in harmony.
Potentiality
While AI can increase efficiency, it is our ability to strive for More – that sets us apart. By tapping into your Potentiality, you can unlock the untapped capacities within yourself, your team, and your community. This mindset is the key to staying relevant, fostering creativity, and driving progress in an AI-driven world.
Personal Stories and Unexpected Lessons
The More Effect is more than a typical business book. Through personal stories and a conversational tone, Jeremy Victor shares real-world insights that are both practical and relatable. It’s the first business book that doesn’t feel like one—designed to help you grow, lead, and thrive in an engaging, down-to-earth way.
“I got AUX.”
The More Effect – Official Playlist
Music has been woven into the fabric of my life from my earliest memories—whether it was my dad spinning vinyl of the Rolling Stones and the Beatles, my mom playing Soul and R&B in the kitchen of our Morgandale townhouse, or my sister introducing me to bands like Van Halen and Led Zeppelin. Over the years, music has stayed with me, from my first RUSH cassette tape to joining multiple CD clubs to get 10 disks for a penny. And starting with Ten, Pearl Jam became the most influential band in my life. More recently, my daughter Kate has introduced me to new artists, like 21 Savage, J. Cole, and SZA, during our trips to her lacrosse games. These moments continue to shape my connection to music.
That’s why I’ve created an official Apple Music playlist for The More Effect, with a song for every chapter. This playlist reflects who I am, and I hope it allows you to get to know me as if we were friends. This is the music you’d hear if we were out for a drive together. I look forward to building a deeper connection with you through both the book and the music that inspires it.
Table of Contents – Playlist
Chapter 1: The Age of AI and the Need for More
Song: Thinking Bout You by Frank Ocean
Chapter 2: Potentiality: The Drive to Become More
Song: Wishlist by Pearl Jam
Chapter 3: Uniquely Human: Intuition, Gratitude, and Critical Thinking
Song: Leash by Pearl Jam
Chapter 4: Wishlist: How Music Shaped My Potential
Song: Elderly Woman Behind the Counter in a Small Town by Pearl Jam
Chapter 5: Lifeonomics: Balancing Well-Being and Financial Success
Song: Heart of Gold by Neil Young
Chapter 6: Experience Manufacturing: Crafting Transformative Interactions
Song: Satisfaction by The Rolling Stones
Chapter 7: Collective Buy-In: Achieving More Together
Song: Lean on Me by Bill Withers
Chapter 8: The AI Revolution: How AI is Shaping Our Future Workforce
Song: So Much Trouble in the World by Bob Marley
Chapter 9: Seeing the Potential of Others
Song: Jeremy by Pearl Jam
Chapter 10: Leadership in the Age of AI: Empowering Others to Become More
Song: Beast of Burden by The Rolling Stones
Chapter 11: From Transactional to Transformational: Customer Experiences in the AI Era
Song: With a Little Help from My Friends by The Beatles
Chapter 12: Fostering Innovation Through Potentiality
Song: Best Day Ever by Mac Miller
Chapter 13: The Future of Work: Humans and Machines Working Together
Song: I Won’t Back Down by Tom Petty
Chapter 14: The Ripple Effect: Creating Cultures of More
Song: Ramble On by Led Zeppelin
Chapter 15: Conclusion: The Endurance of Human Potential
Song: Them Belly Full by Bob Marley
Bonus Tracks
Song: The Times They Are A-Changin’ by Bob Dylan
Song: Corduroy by Pearl Jam