10.8. 25 SOFT LAUNCH SUCCESS!
The MORE Effect
Into the Wild
The Leadership Field Guide for
Thriving in the AI-First, Always-On World
I’m ready as the picture illustrates that I put my first copy right into my brief case, well not quite. But in fact yes as the Chief Customer Officer at NOOM that tool kit was needed. But not nearly as much as the lessons IN the field guide.
As algorithms take on more tasks, or at least we are trying our level best to make that happen, the advantage shifts to leaders who can assess, adapt, and be sincere through complexity, chaos — and calm.
The More Effect distills three decades of operational know-how and modern research into a concise, story-rich playbook you can finish on a flight and reference for a lifetime.
Look.
I know a lot of people, “read their books on Kindle,”
However, this book is truly meant to be your companion to Thriving in the Age of AI.
What better way to battle Artificial Intelligence with nothing MORE,
in the way between words on a page and your thoughts.
My advice:
Get the Paperback.
Along with my companion podcast, Business @ The Speed of AI, we’ll X P E R I E N C E together the Modernization of How We Work, Live, and Lead.
Ready to Thrive in the Age AI and Future Proof Your Career? The More Effect Leadership Framework is a
26 trait system to help you handle any moment
at work, at home, or in the classroom.
The Quite Literal Cumulation of My Life’s Work To Date
Arms Raised in a V – That’s me 10.08.25
Release
Drop the Leash
Wishlist
Nothingman
and a glass of Angels Envy
Pearl Jam has long been an inspiration, essentially since I first heard Ten. I’m a digital native, father of three, with a wife and two dogs.
As Andy Dufresne describes Red in Shawshank Redemption as, “a man who knows how to get things,” you should think of me, Jeremy Victor – Chop, as a person who knows how to give things.
That’s the pursuit behind The MORE Effect—the moment when effort meets belief, when you rise a little higher than before, and give MORE, Become More.
The photo you see here isn’t staged; it’s my table, my photography book and my life’s work. My five decades of work: winning, losing, loving, parenting, volunteering and coaching on paper.
This launch is NOT the end, but the beginning of TheNXT250 of my work ahead, I hope you will join me!
.
Jeremy’s Spoken
Every chapter in The MORE Effect is an invitation to lead with presence, possibility, connection, and contribution. It’s a field guide for modern leadership—how to stay human as technology accelerates around us. This page is where that message begins.
“As you think,
so shall you become.”
-Bruce Lee
Your charge is to Become More.
of the Four Codes of Living in The MORE Effect,
This is the Code of Possibility.
The Leadership Field Guide for
Thriving in the AI-First, Always-On World
As algorithms take on more tasks, the advantage shifts to leaders who can scale trust, creativity, and collective intelligence through complexity, chaos — and calm. The More Effect distills 25 years of operational know-how and modern research into a concise, story-rich playbook you can
finish on a flight and reference for a lifetime.
What you’ll take away:
- Stories: From a “kindness experiment” on an expo floor to hard-won lessons in the boardroom—showing how small human moves compound into transformation.
- Traits for Leading: Twenty-six actionable traits, organized within the MORE framework, that sharpen emotional intelligence and turn everyday moments into leadership opportunities.
- A Code for Living: A pragmatic blueprint that aligns daily choices with long-term purpose, ensuring you grow while elevating those around you.
And more:
- Proven tactics for building psychological safety, high-performance collaboration, and cultures that last.
- Practical reflection tools that turn everyday moments into leadership micro-reps.
- A repeatable method for turning vision into scalable systems without losing the human edge.
Book Structure
- Part One: Origin & Foundations
- Focus: Why trust, creativity and modern work ethics are the new currencies of scale.
- Outcome: Mindset reset for the AI era.
- Part Two: The 26 Traits of the MORE Framework
- Focus: Compact, quick-hit chapters that turn each trait into a tangible leadership habit.
- Outcome: Personal and team development toolkit.
- Part Three: The Human Code
- Focus: Four integrated codes that stitch the traits into daily habit loops.
- Outcome: A living “operating system” for work and life.
Why I Wrote This
“Algorithms can out-optimize us, but they cannot want. The endurance of human existence depends on our uniquely human drive to become more — and to help others do the same.”– Jeremy Victor
I’ve led global teams, turned around businesses, and coached athletes. Across every arena one truth holds: people rise when leaders create the conditions for More — more clarity, more impact, more connection. This book is my blueprint for making that happen at scale.
Who It’s For
From seasoned Boomers and Gen X executives to Millennial managers and Gen Z newcomers, the playbook meets you where you are. Its practical, traits-driven approach gives every generation a shared language—and daily habits—to lead, collaborate, and keep becoming More together.
- Founders & C-suite operators navigating hyper-growth
- Team leads building trust across hybrid or global teams
- Emerging professionals who want a clear, traits-based path to influence
- Investors vetting leadership capacity in portfolio companies
Read It If You Want To…
- Translate bold vision into execution without burning people out.
- Replace outdated “command-and-control” playbooks with human-centric systems that still hit the number.
- Future-proof your career by mastering traits AI can’t replicate: intuition, empathy, judgment, creativity.
“I got AUX.”
The More Effect – Official Playlist
Music has been woven into the fabric of my life from my earliest memories—whether it was my dad spinning vinyl of the Rolling Stones and the Beatles, my mom playing Soul and R&B in the kitchen of our Morgandale townhouse, or my sister introducing me to bands like Van Halen and Led Zeppelin. Over the years, music has stayed with me, from my first RUSH cassette tape to joining multiple CD clubs to get 10 disks for a penny. And starting with Ten, Pearl Jam became the most influential band in my life. More recently, my daughter Kate has introduced me to new artists, like 21 Savage, J. Cole, and SZA, during our trips to her lacrosse games. These moments continue to shape my connection to music.
That’s why I’ve created an official Apple Music playlist for The More Effect, with a song for every chapter. This playlist reflects who I am, and I hope it allows you to get to know me as if we were friends. This is the music you’d hear if we were out for a drive together. I look forward to building a deeper connection with you through both the book and the music that inspires it.
