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The MORE Effect
The Leadership Field Guide for
Thriving in the AI-First, Always-On World
As algorithms take on more tasks, the advantage shifts to leaders who can stay calm through chaos, connect through complexity, and scale what machines can’t — trust, empathy, and purpose.
In The MORE Effect, Jeremy Victor distills three decades of operational experience and human-centered research into a story-driven field guide for leading with courage and clarity through constant change — a book designed to travel with you for a lifetime.
It’s not about keeping up with technology.
It’s about becoming more human as the future arrives.
Author’s Note
I know most people read their books on Kindle.
But this one’s different.
The MORE Effect is meant to be your companion for Thriving in the Age of AI —
a field guide to mark up, dog-ear, and carry with you.
What better way to battle artificial intelligence than with
nothing more between the words on a page and your own thoughts?
My advice:
Get the Paperback.
Along with my companion podcast, Business @ The Speed of AI, we’ll X P E R I E N C E together the Modernization of How We Work, Live, and Lead.
Ready to Thrive in the Age AI and Future Proof Your Career? The More Effect Leadership Framework is a
26 trait system to help you handle any moment
at work, at home, or in the classroom.
The Quite Literal Cumulation of My Life’s Work To Date
Arms Raised in a V – That’s me 10.08.25
Release
Drop the Leash
Wishlist
Nothingman
and a glass of Angels Envy
Pearl Jam has long been an inspiration, essentially since I first heard Ten. I’m a digital native, father of three, with a wife and two dogs.
As Andy Dufresne describes Red in Shawshank Redemption as, “a man who knows how to get things,” you should think of me, Jeremy Victor – Chop, as a person who knows how to give things.
That’s the pursuit behind The MORE Effect—the moment when effort meets belief, when you rise a little higher than before, and give MORE, Become More.
The photo you see here isn’t staged; it’s my table, my photography book and my life’s work. My five decades of work: winning, losing, loving, parenting, volunteering and coaching on paper.
This launch is NOT the end, but the beginning of TheNXT250 of my work ahead, I hope you will join me!
Book Review
“You know what I love about this book, really love. I love the field guide format. I go all the way back to my childhood when I was a Boy Scout. You had the, The Scout Handbook was a field guide. I’ve got old Army Foot Locker, and I started looking through the stuff that I’ve collected that I haven’t thrown away. It’s all field guides. So it’s all these tattered, dirty things that I carried around with me, the Ranger Handbook. How to stuff. I would say it’s most like the Ranger Handbook. The MORE Effect spends some time at the beginning on the why and the philosophy, then gets into the How-to. That’s what I love.”
-Perry Rearick
Retired officer, United States Army, Special Forces and Public Affairs. His experience spans the world from the Cold War to the Global War on Terror.
Jeremy’s Spoken
Every chapter in The MORE Effect is an invitation to lead with presence, possibility, connection, and contribution. It’s a field guide for modern leadership—how to stay human as technology accelerates around us. This page is where that message begins.
“As you think, so shall you become.”
-Bruce Lee
Your charge is to Become More.
Of the Four Codes of Living in The MORE Effect, this is the Code of Possibility.
The Leadership Field Guide for
Thriving in the AI-First, Always-On World
As algorithms take on more tasks, the advantage shifts to leaders who can scale trust, creativity, and collective intelligence through complexity, chaos — and calm. The More Effect distills 25 years of operational know-how and modern research into a concise, story-rich playbook you can
finish on a flight and reference for a lifetime.
What you’ll take away:
- Stories: From a “kindness experiment” on an expo floor to hard-won lessons in the boardroom—showing how small human moves compound into transformation.
- Traits for Leading: Twenty-six actionable traits, organized within the MORE framework, that sharpen emotional intelligence and turn everyday moments into leadership opportunities.
- A Code for Living: A pragmatic blueprint that aligns daily choices with long-term purpose, ensuring you grow while elevating those around you.
And more:
- Proven tactics for building psychological safety, high-performance collaboration, and cultures that last.
- Practical reflection tools that turn everyday moments into leadership micro-reps.
- A repeatable method for turning vision into scalable systems without losing the human edge.
Book Structure
- Part One: Origin & Foundations
- Focus: Why trust, creativity and modern work ethics are the new currencies of scale.
- Outcome: Mindset reset for the AI era.
- Part Two: The 26 Traits of the MORE Framework
- Focus: Compact, quick-hit chapters that turn each trait into a tangible leadership habit.
- Outcome: Personal and team development toolkit.
- Part Three: The Human Code
- Focus: Four integrated codes that stitch the traits into daily habit loops.
- Outcome: A living “operating system” for work and life.
Why I Wrote This
“Algorithms can out-optimize us, but they cannot want. The endurance of human existence depends on our uniquely human drive to become more — and to help others do the same.”– Jeremy Victor
I’ve led global teams, turned around businesses, and coached athletes. Across every arena one truth holds: people rise when leaders create the conditions for More — more clarity, more impact, more connection. This book is my blueprint for making that happen at scale.
Who It’s For
From seasoned Boomers and Gen X executives to Millennial managers and Gen Z newcomers, the playbook meets you where you are. Its practical, traits-driven approach gives every generation a shared language—and daily habits—to lead, collaborate, and keep becoming More together.
- Leaders in every season of life—those guiding companies, families, and communities through change.
- Anyone who believes leadership isn’t about title or tenure but about helping others achieve their goals and aspirations couple with how we show up when things get hard.
- Whether you’re running a business, a classroom, a team, or simply your own next chapter, this is your field guide to becoming More—steady, human, and future-ready.
Five Reasons To Read The MORE Effect
- You want to thrive in the AI-first, always-on world.
- You need a response for the “AI or else” mantra from the Boardroom
- You know the future of work is ripe for change, yet you’re not exactly sure what is missing.
- You believe it’s time to reclaim the values and ideals — not lost, but fading — in our society.
- You want to future-proof your career by mastering traits AI can’t replicate: intuition, empathy, judgment, creativity.
Bonus 6th reason! Like Socrates, you believe “The unexamined life is not worth living” and are ready for a deeper level of self-awareness.
“I got AUX.”
The More Effect – Official Playlist
Music has been woven into the fabric of my life from my earliest memories—whether it was my dad spinning vinyl of the Rolling Stones and the Beatles, my mom playing Soul and R&B in the kitchen of our Morgandale townhouse, or my sister introducing me to bands like Van Halen and Led Zeppelin. Over the years, music has stayed with me, from my first RUSH cassette tape to joining multiple CD clubs to get 10 disks for a penny. And starting with Ten, Pearl Jam became the most influential band in my life. More recently, my daughter Kate has introduced me to new artists, like 21 Savage, J. Cole, and SZA, during our trips to her lacrosse games. These moments continue to shape my connection to music.
That’s why I’ve created an official Apple Music playlist for The More Effect, with a song for every chapter. This playlist reflects who I am, and I hope it allows you to get to know me as if we were friends. This is the music you’d hear if we were out for a drive together. I look forward to building a deeper connection with you through both the book and the music that inspires it.
