Imagine My Surprise When She Said, “Everyone Should Read This Book.” | Day 2
Day 2 of 25 of the Holiday Season Give The Gift of MORE Campaign
Day 2 – It starts with a story.
A story about one of the earliest readers of The MORE Effect… and the surprising response I got when I asked her:
“Tell me, what did you think of the book?”
Not algorithmic. Not automated. Human.
Traits like courage, empathy, intuition, sincerity, resilience, and connection will always define our ability to lead. They cannot be replicated by machines.
That belief is the heart of my new book, The MORE Effect: Thriving in the Age of AI — and the inspiration behind the new campaign I’m announcing today:
Last fall, I spent a few Tuesdays standing behind a small table at Rice’s Flea Market in Bucks County. No fanfare. No marketing team. Just conversations, testing ideas, and practicing what I call the Connection Code — kindness, curiosity, and generosity.
That’s where I met Cami, the booth owner next to me. We talked the way humans were meant to: present, curious, and kind. At the end of that first day, I offered her one of the earliest physical copies of The MORE Effect. Signed it. Walked away grateful for the conversation.
The next Tuesday, as we were setting up and I was anxiously trying to find a way to ask for feedback, she walked straight over to me and said:
“Jeremy, everyone should read this book. Senators. Parents. Leaders. Friends. Everyone.”
I was stunned. And humbled. This is feedback I’d expect from my mother-in-law, not someone I met seven days earlier. I was so grateful. When I asked why, she immediately pointed to the Principles of MORE (introduced at the end of Section three):
- Time Is All You Have
- Protect What’s Human
- Give the Moment MORE
- Honor Difference & Dialogue
- Don’t Let the Device Control You
She said they felt like anchors — simple, human rules for a rapidly changing society. Her reaction reminded me why I wrote this book in the first place:
To help others.
And that’s why I started this campaign for the holiday season.
My hope is simple:
If you know someone who has more potential than they currently see…
Give them the Gift of MORE.
If you know someone who needs encouragement, clarity, or direction…
Give them the Gift of MORE.
If you want to help someone reconnect to their humanity in the age of AI…
Give them the Gift of MORE.
Giving someone The MORE Effect is so much more than giving them a book.
You are giving the Gift of Becoming MORE.
You can find the book on Amazon and learn more here: www.TheMoreEffectBook.com

Discover The MORE Effect
A field guide for leading and living with courage, hope, and optimism in the AI-first, always-on world.
About Jeremy
Jeremy Victor is humble, hard working and the author of The MORE Effect. It is the culmination of his life’s work. With one decade as a kid, and three decades in Corporate America, capable of writing, designing, building, and caring, he’s driven to help others become more. No matter the role, no matter the moment, service to others, achieving desired outcomes, and being a good person matter most to him.
He’s the voice behind the Business at the Speed of AI podcast and newsletter, where he explores the intersection of leadership, modernization, and the AI-first always-on economy. His work is guided by a simple belief: that operational excellence and human connection aren’t trade-offs—they’re the future.
His mission: help people—and the systems they work in—Become More.
Join Jeremy online: Website – www.jeremyvictor.com | Newsletter: Business @ the Speed of AI Facebook | Instagram | TikTok OneMORE Minute |